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29 juli 2020

Joakim Grönvall joins Greenely as the next Head of Product

Greenely is very excited to announce their new Head of Product - Joakim Grönvall. Joakim, who has scaled numerous products in various geographics, will lead all product efforts at Greenely and join the management team in its ambition to scale globally.

Joakim Grönvalls entrepreneurial journey began back in 2007 when he founded Bilddagboken, which scaled to over 5 million unique monthly visitors at its peak. He successfully exited that venture and went on a mission to transform Kinneviks yell.ru - a physical phone book in Russia turned into a digital platform, similar to yelp.com. Backed by great investors such as Vostok New Ventures & Kinnevik, he scaled the company and the service from a handful of people to over 100 employees and the biggest company review site in Russia.

After 5 years of building yell.ru in Russia and angel investing in some notable Swedish startups, Joakim decided to return to Sweden and founded a company in the travel industry called Triple backed by ex-Spotify executives. Unfortunately, the company was hit hard by  COVID-19, which led him to Greenely.


“I have been designing our own smart home for many years as a hobby and I am a strong supporter of green power alternatives. For me it is important to make sure we don’t use up our resources for future generations. The technology already exists and having the chance to affect this at scale together with Greenely is something I am very excited about.” - says Joakim Grönvall

Being a superuser himself with rooftop solar, in-depth knowledge about home automation combined with his experience of scaling services to the millions as well as product organizations, Joakim got as close as you can get to the perfect candidate for Greenely.

“What struck us the most when we met Joakim, was that we’ve been building the product for people like him. His rare background combined with his thoughts on where we should take our platform in future really compelled us. I am extremely excited to work closely with Joakim for the upcoming years.” - says Tanmoy Bari, CEO of Greenely

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